Only one website can make it to the top of the Google search rankings. Content marketers must be looking to give their audiences the most useful content they can—which means giving your readers something that other sites can’t. Therefore, it’s vital that you’re writing unique content that teaches them something new. Here are some insights into how you can do it and get yourself noticed.
Look at what’s trending
First of all, you’re going to have to go and look at what’s already trending out there. There are lots of tools online such as Google Trends that can help you track what’s hot right now, so put them to good use. Once you know what topics can get you noticed, think about how you’re going to put your own spin on it. What will you have to say that’s different from everyone else? What can you offer that’s a new and exciting take on the subject?
Offer more than anyone else
Next, you need to think about how much you’re going to offer the reader. Imagine that they’re given two choices: one article has a list of 3 tips, and another has a list of 10. They’re going to choose the latter because it gives them more value. Therefore, it’s better to write more and give the reader more of what they need. The most important part is creating engaging content.
Avoid plagiarism
Plagiarism is a big problem online, as it can spread far before the plagiarised party notices. That’s why Google is so hot on cracking down on plagiarisers. This can happen to you, even if you don’t think you’ve been plagiarising. That’s why it’s so important that you check your work for accidental plagiarism. Many bloggers use Plagium and Australian help to check their blogs over before they publish.
Don’t forget your formatting
The formatting of your blog is more important than you’d think. Paul King, writer for State of writing, says, ‘Good formatting helps a reader negotiate your blog. If you pay attention to how you lay your writing out, it’ll help you retain more readers.’ As you write, think about breaking up your blog. This is especially important if you’re writing longer pieces. The use of subtitles and bullet points is a great way to break up information into a more digestible format.
Use images wisely
Good images will help break up your content, but they’ll also add to them. ‘You can use stock imagery such as Shutterstock and that will make your blog look better’, says writer Gina Malone from Paper Fellows, ‘However, if you’re looking to improve your content, then make your own images that will enhance your writing.’ Infographics, charts, and annotated images are all excellent ways you can add to your content.
Hire the experts
If you’re writing your blog on your own, you may find that the well runs dry every now and then. You can go looking for new ideas, as mentioned in the first tip, but sometimes you need more help. This is where professional help comes in. Hiring content writers from writing services such as Upwork and Boomessays can help you gain a new perspective on your writing. You can either hire them to write fresh new blogs with you or work with them to create more original content.
There’s no question that writing new and unique content is the way to get your blog noticed by readers. It needs to be fresh, interesting, and useful to the reader. It also needs to be well researched and in-depth. If you can achieve this, you can get ahead with your blogging.
