5 ways to improve your post-COVID brand reputation

by | May 24, 2021 | Public Relations

Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that you can to improve your brand reputation and develop trust with your target customer.

Of course, this is easier said than done and can take some time for results to show, but there are a few effective strategies to try to deliver results sooner rather than later when combined together. Keep reading to find out more.

Communicate on social media

Social media is always a useful tool for improving your reputation, but particularly now when there is a lot of uncertainty and consumers need reassurance. Therefore, you should be utilizing social media to show what steps you are taking to protect public health and the consumer during the pandemic, answer any questions, and post relevant content that will be useful to your target customer during this challenging period.

Go green

Consumers were becoming increasingly eco-conscious prior to the pandemic, but this has now been accelerated, particularly with the evidence of natural healing with so many people working from home and traveling much less. Making your business green will help to improve your reputation, could help you to attract new customers, and in many cases, can help you to lower your operating costs too.

Step up your community engagement

Communities have suffered as a result of the pandemic, and there are a lot of people and organizations that will need support moving forward. Businesses should look to community engagement to support and lift their local communities, which is obviously important from an ethical standpoint and help improve how those see you in the local area, so it is a win-win solution. You could look to volunteer, raise money/donate profits to a local charity, host events, or anything else that will help those that need it during this time.

Hire the right staff

It is hard to develop a positive reputation for your company when you do not have polite, trustworthy, and hardworking staff in place. Much of a brand’s reputation comes from how employees engage with customers/clients and the public as a whole, so you should look to improve recruitment with the use of application tracking software that can automate many recruitment processes to help you to make the right hires and develop a diverse workforce.

Solve issues swiftly

Another way that a reputation is formed is how you respond to customer issues and complaints. Of course, every business makes mistakes, but those that avoid blame, are difficult to speak with and take a long time to resolve any issues will lose customers for life and damage their reputation. This is why you need to be transparent, willing to admit fault, and go the extra mile to remedy the situation.

Hopefully, these tips will help you to start developing a better reputation for your brand to find greater levels of success.

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James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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