6 ways to measure brand reputation online

by | Mar 23, 2023 | Public Relations

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online.

If you are a business owner, this article will help you explore the top ways to measure brand reputation online. One of the most ethical and marketable ways of maintaining your brand’s reputation is telling your audience about the reality of your product, just like OSHA training courses which showcase brutal site hazards and their prevention measures.
If you understand that having a good reputation is essential, read on to find out more.

Key ways to measure brand reputation

Here are the key ways to measure your brand reputation online.

1. Check out competitors’ websites and compare metrics with yours

Gaining insights into what your competitors are doing can be a great way to learn more about industry trends and the performance of their websites. To do this, you should check out the competitors’ websites and analyze their content, design, functionality, and overall user experience. Take note of how they structure their pages and use an online keyword ad checker—this could give you some ideas of what works well in terms of SEO.

When you notice something you definitely like about your competitor’s website, don’t hesitate to use the similar trick in your web development process, but don’t be a copy, adopt the feature in your unique way.

Clickfunnels’ founder Russell Brunson coined the term ‘funnel hacking’ as the process of gathering insights from competitors’ sales funnels. In this process, you would go through such funnels and analyze all the steps competitors take to convert visitors into customers.

You can then use this information to better adjust your sales process and target potential customers. In this case, looking at various Clickfunnels examples can be a great starting point.

2. Monitor online reviews and feedback

Monitoring online reviews and feedback is essential when understanding how customers perceive your brand. Through review sites like Google, Yelp, and TripAdvisor, customers can quickly share their thoughts about your brand’s products or services. These sites are invaluable for understanding what customers like about your business and areas where you need to improve.

6 ways to measure brand reputation online

Practical ways to start monitoring online reviews include:

  • Setting up alerts on your social media tools so you can be notified when someone posts a review or comment about your brand.
  • Responding to customer feedback, both positive and negative, promptly.
  • Regularly checking review sites for feedback on your business’s products or services.

3. Track engagement on social media platforms

Social media is another excellent way to measure brand reputation. Through platforms such as Facebook, Twitter, and Instagram, customers can easily share their experiences with your business. Tracking engagement on these channels will help you understand how customers feel about your brand and their conversations around it. If you’re using a social media management platform, you can track engagement metrics for all your social media profiles in one dashboard.

AI Development Services is now widely used to monitor and analyze social media conversations, providing valuable insights into customer sentiment. Using AI intelligence reputation management tools can help you measure brand reputation and provide real-time feedback on customer sentiment.

4. Analyze website traffic to measure brand awareness

Website traffic is a powerful way to measure brand awareness and how customers perceive your business. The more visitors you have, the higher the chances that your brand will be positively seen and talked about.

However, it’s important to note that website traffic alone does not necessarily mean that customers engage with your brand.

To better understand customer engagement and brand reputation, use metrics such as time on page or pages per visit to get an idea of how much time customers spend looking at various parts of your website.

6 ways to measure brand reputation online

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Spending a lot of time on specific pages or sections could indicate that they’re looking for more information or considering purchasing. On the other hand, if they’re quickly clicking away from specific pages, then it could suggest that there might be an issue with the content or design of those pages.  Also, you should analyze SEO efforts and make your website completely SEO optimized to drive more organic traffic.

Another way to measure brand awareness through website traffic is by looking at referral sources. This will indicate where people find out about your business – whether through organic search results, social media posts, or links from other websites. Knowing which channels are driving more visitors to your site can help you focus efforts on optimizing those channels for maximum impact. For example, email marketing for ecommerce has the highest ROI for online stores. In case you want to attract visitors through email marketing campaigns, pay attention to the DMARC analyzer to ensure your messages reach the email recipient’s inboxes.

It’s also important to look at trends in returning visitors to measure how loyal customers are to your brand over time. Suppose there is a decrease in repeat visits. In that case, this could suggest that customers are finding new alternatives elsewhere, indicating a problem with the business’s overall quality or value.

To know more about your customers’ needs, you can do call center analytics and get insights from it. This is the process of collecting and analyzing call center data to improve customer experience, agent performance, customer service, and operational efficiency.

5. Use sentiment analysis tools to gauge customer opinion

Through sentiment analysis, you can quickly identify customer opinions, whether positive or negative, about your products and services. This insight can be very valuable in helping you understand the public perception of your brand and take action accordingly.

Using sentiment analysis tools is becoming increasingly popular as more businesses seek to measure customers’ opinions of their products and services accurately. These tools can provide valuable insights into customer sentiment through natural language processing (NLP) techniques by analyzing texts such as reviews, tweets, and comments. The results will often be presented in terms of positive, negative, or neutral views, which can then be used to gauge overall customer opinion and take necessary action accordingly.

6. Leverage influencer marketing to boost your reputation online

Influencer marketing can be another powerful tool for boosting your online reputation. An influencer is a person or brand that has built up an audience of fans and followers who trust their opinion and are receptive to their messages. Admins of successful LinkedIn groups have a large number of followers. When they schedule LinkedIn posts by promoting your brand, it helps you to improve your brand reputation. By forming partnerships with influential people in your industry, you can target a larger audience while gaining credibility from their endorsement.

6 ways to measure brand reputation online

Image credit: https://www.statista.com/

To get started with using influencers for marketing your business, you should first identify potential partners and create a plan of action that outlines the goals you want to achieve. Moreover, avoiding common marketing mistakes when dealing with influencers is essential. This includes not researching the influencer or providing clear instructions for collaboration or failing to deliver on promised incentives.


Brand reputation is an essential component of any successful business.

Whether your business uses social media, content marketing, or influencer marketing to acquire customers, taking the time to understand how these tools can help you build and maintain an excellent online reputation is essential.

With the right strategy in place, your business will be well on its way to success in the digital age.

Mike Vestil
Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.