If you want to close the sale, you need to be able to make your brand look good. And unless you have a nearly perfect reputation already, that means you’ll need to do some heavy lifting for promoting your brand within your sales presentation.
How do you go about it? And how can you make sure your brand stands out from those of your competitors?
Start With the Right Sales Presentation Software
The right sales presentation software can make a big difference. When you have sales presentation software that’s easy to use, with all the features you’ll need, you’ll have a much easier time putting together the elements of an effective, persuasive sales presentation. It’s not going to do all the work for you, but it is going to remove most of the headaches and roadblocks that could otherwise prevent you from putting together a competent sales presentation productively.
There are many sales presentation software platforms on the market, so do your due diligence and try out multiple options before you make your final decision. Choose the platform that’s going to be easiest for you to use – and make it simpler to present your brand in the right light.
Take Inventory of Your Brand
Before you try to present your brand to others, you need to thoroughly understand what it is and what it represents. Ideally, you’re going to show off your brand’s core identity, as well as its greatest strengths.
Consider the following:
- Imagery. What is your logo? What are your brand colors? And more generally, what type of imagery do people associate with your brand? How can you integrate this into your presentation so your brand remains top of mind the entire time?
- Values. What are your brand values? What is your mission and what is your vision? How are you going to show this to your audience?
- Voice. What is your brand voice? Are you dignified and professional? Are you friendly and casual? Are you something in between? A bland presentation will not be able to showcase your unique brand voice.
- Key strengths. What are the major strengths of your brand? Do you offer better quality? Lower prices? Improved customer service? Robust knowledge? Figure out what makes your brand unique in this landscape and find a way to show it off in your presentation, whether you do it explicitly or more subtly in the context of other statements.
- Actions/achievements/contributions. Finally, consider showing off some of your actions, achievements, and contributions. What partners do you work with? What types of clients have you had in the past? What volunteer or charitable efforts has your brand led? These won’t always be relevant, but they’re worth including if they are.
Research Your Competitors
If you haven’t yet, do a thorough competitive analysis. It’s not enough to show off what makes your brand valuable; you also need to prove why your brand is worth choosing over a competitor’s brand. The better you understand your competition, the easier you’ll be able to compare your brands and ensure your brand comes out on top.
Understand Your Audience
Similarly, it’s important to understand who your audience is and what they’re looking for. While it’s possible to make a single sales presentation and use it for every client, this is typically a bad idea. Instead, you’ll want to customize your presentation so that it’s specifically appealing to your target audience. What do these people want to see in your brand? How can you deliver it to them?
Dedicate a Slide to Your Brand’s Mission and Values
As part of your sales presentation, you should have at least one slide that’s purely dedicated to your brand. This is your opportunity to tell an unfamiliar audience who you are, what your values are, and what you represent. Obviously, you’ll get the opportunity to indirectly express some of these things in other areas of your presentation, and you’ll serve as a brand ambassador in your own right. However, it pays to explicitly showcase your brand at least once.
Ensure Consistency Throughout the Presentation
Throughout the presentation, it’s a good idea to ensure consistency. If you’re using a color scheme that falls in line with your brand, use it throughout the presentation. If you have a logo in the corner, keep it there for every slide. Maintain your tone of voice and don’t deviate too far from the core of your sales presentation. This will make your presentation more professional, more memorable, and more in line with your brand – and hopefully, more persuasive as well.
Prepare (But Stay Flexible)
It’s a good idea to rehearse your presentation so you can become more familiar with it and develop your confidence, but remember—it’s also possible to rehearse too much. Practice enough that you feel comfortable and confident with the material, but not so much that you become locked into a stale, rigid formula. This is especially important if you’re going to be taking questions from the audience afterward.
With these strategies, you can make your brand look its best in your next sales presentation. It’s going to take some work, especially if your brand is new or has limited achievements and contributions, but the effort will allow you to make a much more persuasive and memorable impact on your target audience.
