8 time-honored strategies to improve your PR performance

by | May 20, 2021 | Analysis, Public Relations

Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. Even the most seasoned PR professionals can struggle with keeping their business fresh and innovative, however. Here are eight great ways to keep improving your public relations effectiveness.

Use social media platforms

Using social media as a channel to connect with customers might seem obvious. As a PR professional, you probably utilize social media every single day. There are multiple ways to up-level your social media use, however! Think outside the box when creating social media posts. Use humor and interesting angles to engage with your audience.

Build relationships with the media

Creating mutually-beneficial connections with members of the media and influencers can drastically help your business. Make sure you personally contact members of the press, so that they have a personal association with your business. Having a good relationship with media professionals means that your story will be more likely to have the news coverage you want in a timely manner. This can make all the difference when it is time to hold a press conference, get the word out about an event or engage in crisis management.

Create interesting content

Consumers are sick of the same old content. You should strive to make your business stand out with something new and fresh, instead of falling back on the same social media posts and email newsletter topics. Give your audience free resources or create a tutorial for them to use. People love free stuff and you need to make sure you are giving them quality content if you want them to remain engaged.

Set goals

Setting goals is an important part of any business, but is particularly important when you are working in the public relations field. Effective goals are based upon the “SMART” approach. This stands for: specific, measurable, attainable, realistic and timebound. You should make both short-term and long-term goals for your business, and create a plan for how you will reach them.

Focus on the client first

This should be a no-brainer, but is surprisingly easy to forget sometimes. The needs of the client should always be at the forefront of your public relations strategy. Make communication with your clients a smooth process, so that they feel they are being taken care of at all times. Follow through on what you say you will do for them and ask for regular feedback. Utilize a 5G service communications proxy to manage your 5G network efficiently. Finally, be grateful for their business. You can show gratitude by being open and honest with them, giving them personalized attention and reacting promptly to any criticism.

Start a blog

A blog is a great way to connect with your audience. This gives you an opportunity for long-form content that you might not get to post on social media. Treat your blog as a way to thoughtfully share news and information about the public relations industry. This should include articles that are relevant to your audience and present you as an authority in the PR field.

Be mindful of industry trends

PR is constantly changing and evolving. Keep an eye on the current industry trends and don’t be afraid to implement them when working with clients. Some ideas include collaborating with influencers to spread the word about your brands, implementing paywalls for certain types of content, striving for more authentic communication with audiences, utilizing live video and harnessing the power of artificial intelligence.

Be creative

PR businesses should always be striving for innovation and creativity. Encourage your employees to share their big ideas with you and take them seriously when they do. Foster a culture of collaboration between team members, so that your business can take problem-solving to the next level.

Public relations is a constantly evolving and incredibly exciting field. Don’t get left behind. Implement just a few of these ideas to improve your business today.

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.