9 smart PR tips every school should incorporate

by | Jan 26, 2023 | Public Relations

As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school administrator should familiarize themselves with the following PR tips.

1. Utilize social media platforms

Social media is a powerful tool for schools to connect with their audience and share updates, events and essential information. Schools should use social media platforms such as Facebook, Twitter and Instagram to post updates, news and events. Make sure to regularly post on your school’s social media accounts and engage with your followers. You can maintain a positive social media presence by responding to comments and feedback on all platforms.

2. Have a clear and concise message

When communicating with your stakeholders, it is important to have a clear and concise message. Create a communication plan that outlines the school’s goals, target audience, and the channels you will use to reach them. This will help you effectively convey your message and ensure your audience understands it.

3. Fundraise via Venmo

Venmo is a popular payment app that allows users to send and receive money easily. Schools can utilize Venmo fundraising to support their fundraising efforts by creating a Venmo account and promoting it to their stakeholders. This can be an easy and convenient way for people to donate to your school.

4. Use a variety of channels

In order to reach as many people as possible, it is vital to use a variety of channels to communicate your messages. This could include social media, websites, newsletters, radio stations, television channels and local newspapers.

5. Be proactive

Be sure to start thinking about PR before something goes wrong. It is important to proactively promote the positive aspects of your school, such as events, initiatives and achievements.

6. Build relationships with the media

Establishing a good relationship with local media outlets can benefit your school. By providing them with information about your school and its events, you can get your school’s name and mission out to a broader audience. It is an effective way to ensure that your school’s news and events have media coverage.

You can provide them with regular updates about what is happening at your school or invite the media to cover specific events. By building trust with the media, schools can ensure that their message is accurately and fairly represented.

7. Monitor and respond to feedback

Regularly monitor what is being said about your school online and respond to any negative feedback promptly and appropriately. This could include addressing any issues or concerns raised by students, parents or the community or simply thanking people for their positive comments.

Be open and transparent with your school’s communication, and do not be afraid to admit when something has gone wrong. This can help to build trust and credibility with your stakeholders.

8. Keep stakeholders informed

It is important to keep your stakeholders informed about what is going on at your school. This can be done through newsletters, email updates and social media posts. Keeping your stakeholders in the loop can foster a sense of community and engagement.

9. Promote student achievements

Schools should showcase the achievements and successes of their students to the community and media. This can include academic achievements, sports awards and extracurricular accomplishments. Schools can build a positive reputation by highlighting student achievements and inspiring other students to strive for excellence.

In conclusion, implementing these PR tips can help your school effectively communicate with its stakeholders and promote its mission and values. Utilizing social media, having a clear message, building relationships with the press, using Venmo and keeping stakeholders informed are all key strategies to help your school succeed.

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.


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