In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.
The 2019 winners of the BrandSpark Most Trusted Awards (BMTA) are the result of a nationwide survey of consumer trust in the United States, compiling opinions and insight from more than 12,800 Americans. Now in its 6th year, the research-based awards program determines winners exclusively by the unaided responses of shoppers.
“With just 1 in 2 shoppers loyal to recognizable name brands, marketers must remind shoppers of the trust and value of their brand in order to retain that loyalty,” said Robert Levy, president and CEO of BrandSpark International, in a news release. “The Most Trusted Award seal allows brands to clearly communicate the significant trust and connection they have fostered with shoppers over time.”
2019 Food & Beverage Winners:
The BMTA logo drives purchase decisions
A poll of an independent panel of American shoppers showed that the BrandSpark Most Trusted seal positively impacts purchases in categories as diverse as beauty, household care, over-the-counter health, appliances & home goods, and services. The independent panel also revealed that if consumers saw the BMTA logo tied to a brand they had not purchased before, 7 in 10 would be encouraged to try it.
2019 Household & Pet Winners:
What drives brand trust?
“In order to establish trust, the top brands repeatedly meet consumer expectations with great product and service experiences. The best of these brands are able to build on that foundation of trust and create meaningful innovation while maintaining strong value and consistent quality,” said Levy. “Reinforcing consumer trust is especially critical today, when consumers have more choices available than ever before.”
2019 Health & Beauty Winners:
When the BMTA logo was featured next to winning brands on a popular shopping app in a real-market test, the logo increased purchase conversion by an average of 6-15 percent.
“In addition to many new categories, this is the first year that parents have been specifically surveyed about the Baby & Kids brands they trust the most, creating a valuable new resource for parents,” said Adam Bellisario, program director of the BrandSpark Most Trusted Awards, in the release.
2019 Baby & Kids Winners (voted by parents):
Brands communicate their Most Trusted Award wins
Leading brands such as Eggland’s Best use the BMTA seal in their PR and marketing campaigns.
“Eggland’s Best is very proud to be recognized as America’s Most Trusted egg brand—for five years in a row. We let consumers know by including the BrandSpark Most Trusted purple logo on millions of our egg cartons nationally,” said David Holdsworth, vice president of marketing at Eggland’s Best, in the release.
2019 Home Goods Winners:
How winners are determined
More than 12,800 American shoppers determined the BrandSpark Most Trusted Awards winners for 2019 through their top-of-mind unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions and ties are declared if the margin of victory is within 2 percent.
BrandSpark also gathers insights regarding the drivers of trust and brand trust dynamics across the categories studied, along with tens of thousands of consumer testimonials.
2019 Services Winners: