The best PR strategies for starting up a businessBy Brett Clawson on April 17th, 2018 | Reading time: 3 minutes
In today’s digital world, your reputation is harder to form and easier to get wrong the first time. Social media users will take their first impression of you and turn it into a lasting one.
Good Coverage Equals Goodwill: 6 Ways to Get It [Free Webinar]
Josh Weiss, president and founder of 10 to 1 Public Relations, wants to give away some secrets to earning goodwill-building coverage.
But whether you are a new company or an established one, you need the right strategies to have the best PR possible in a world where word travels so fast:
The first thing you can do to improve your PR is to have a great user experience on your website and apps in the first place. So many people form their opinion of a company based on how good its website is today. However, there are many features you need to consider.
For instance, there is the issue of your site speed. You need a fast site today, because most people are too impatient to wait for even a few seconds for something to load before losing their attention span and going to a competitor. A slow site is a sign of a business that doesn’t quite have things together in this modern day and age.
To speed up your site, there are numerous things you can do. First of all, you should upgrade your hosting service, and secondly you should improve the tech behind your databases. Using a GPU database will allow you to serve up data faster and provide a great experience for the user.
The other crucial part of your UX is your design. Long gone are the days where people accepted websites looking poor. They need to feel that your website is the ultimate in design and elegance if your PR is going to be helped by it.
One surefire way to improve your image in the public eye is to give back to the community. It shows that you have real values beyond making money and that you truly want to improve the world. There are various ways you can do this.
First of all, you could hold charity events. Secondly, you could do a buy one give one model. This means for each product the customer buys, you donate a product to a person in need. And finally, you could simply give a set amount to charity each year. Whatever method you decide to use, be sure to mention it on social media. With all of the negative attention that press loves to focus on when it comes to businesses you need to promote every positive angle that you can.
If you are working on a new product, don’t hesitate to hype it up. This can often excite your core market and make them forget about bad things that happened in the past. People are not great at focusing on numerous things at once so if you can give them something positive to be excited about, that’s always a bonus.
Social media savvy
Businesses that maintain positive presences online today have great social media skills. They know how to use this free resource to build up excitement and reach the maximum amount of people in their funnel. You need to start using social media as it was intended: getting attention on a massive scale.
Your product is your best PR and marketing tool. If you have a great product, it will sell itself. This is a concept that many struggle to realize. However, you truly can get great PR by putting your product quality at the top of the list.
Your CEO or other executive figure is the one that needs to manage the public perception of your company. Without a great CEO, you might risk having a poor public image. Make sure you are leading your company with flare or your current head executive is.
When it comes to having the best PR, there are numerous aspects you must consider. It is crucial to avoid having bad PR because it can affect your customer base and conversion rates. So use the tips above and make sure your business is represented in the best possible light.