In a new research report, cultural insights platform Suzy asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you.
Regardless of their interest in health, all survey respondents said they are most likely to hear about the latest in healthy food trends from their friends, family or social media, as opposed to television, blogs, magazines or online news sources.
According to the research, healthy eaters are most likely to learn about the latest healthy food trends via the following:
- Facebook – 17 percent
- Instagram – 15 percent
- Friends or Family – 13 percent
- Blogs – 8 percent
- Television – 8 percent
Meanwhile, non-healthy eaters are most likely to learn about the latest healthy food trends via the following:
- Facebook – 20 percent
- Friends or Family – 19 percent
- Instagram – 10 percent
- Online News Sources – 10 percent
- Television – 10 percent
“These results highlight the power that the collective voice of consumers has in today’s marketplace,” said Matt Britton, founder & CEO of Suzy, in a news release. “When social networks play a larger role in alerting consumers to healthy food trends than traditional media outlets, you can see how important it is to create products, packaging, brands and advertisements that truly resonate with your target audience, and inspire them to share the information with others.”
Called the “Siri for brands,” Suzy is a consumer intelligence platform that unlocks critical consumer insights to help organizations make better and more informed decisions—faster. Suzy works with PR firms and media outlet to provide free consumer research/insights for a publicity push, as long as the results are attributed to Suzy. For more info, email firstname.lastname@example.org.