In order to amplify the impact of PR and marketing content, both earned and owned, in today’s consumption ecosystem, communicators need to focus more on grabbing the attention of their audiences on social media—and this begins with including more visual and multimedia elements.

New research from digital asset management platform Libris aims to help brands effortlessly power their visual storytelling. The firm partnered with Bitly to release a new report, How to Drive Social ROI Through Visual Storytelling.

What is your organization’s method for sourcing photography or videography?

Content amplification—driving social ROI through visual storytelling

With the demand for visual storytelling on the rise, this guide has tips to engage followers with creative visuals and boost engagement on social media.

“Audiences expect brands to deliver relevant and engaging visual content, especially on social media,” said Andrew Fingerman, CEO of Libris parent company PhotoShelter, in a news release. “It’s critical that marketers appeal to their followers by distributing content that is exciting and shareable. We’re thrilled to partner with Bitly on our latest social media resource, offering ideas on how to succeed with visual storytelling.”

Agility PR Solutions

How often does your organization use visual content to engage with your audience online (whether through social media, email, blog posts, etc)?

Content amplification—driving social ROI through visual storytelling

Key takeaways from the research include:

  • Tips for using compelling photography to power social media engagement and sales
  • Insights on how real-time visual storytelling can help a brand go viral
  • Tips and tools for measuring social media success
  • Inspiration from organizations like the Colorado Rockies, Women’s March Chicago and Applegate Natural & Organic Meats, who have mastered real-time visual storytelling

What type of visual content is hardest to produce?

Content amplification—driving social ROI through visual storytelling

Download the full report here.

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.


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