New research from digital asset management platform Libris aims to help brands effortlessly power their visual storytelling. The firm partnered with Bitly to release a new report, How to Drive Social ROI Through Visual Storytelling.
What is your organization’s method for sourcing photography or videography?
“Audiences expect brands to deliver relevant and engaging visual content, especially on social media,” said Andrew Fingerman, CEO of Libris parent company PhotoShelter, in a news release. “It’s critical that marketers appeal to their followers by distributing content that is exciting and shareable. We’re thrilled to partner with Bitly on our latest social media resource, offering ideas on how to succeed with visual storytelling.”
How often does your organization use visual content to engage with your audience online (whether through social media, email, blog posts, etc)?
Key takeaways from the research include:
- Tips for using compelling photography to power social media engagement and sales
- Insights on how real-time visual storytelling can help a brand go viral
- Tips and tools for measuring social media success
- Inspiration from organizations like the Colorado Rockies, Women’s March Chicago and Applegate Natural & Organic Meats, who have mastered real-time visual storytelling
What type of visual content is hardest to produce?