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Cruise companies get PR boost from Cuban announcement

by | Apr 6, 2016 | Public Relations, Travel and Tourism

With recent news that Caribbean cruises will soon set sail for ports of call in Cuba, both vacationers and cruise operators alike are, understandably, salivating at what could be the U.S. tourism industry’s ultimate greenfield market.

After all, it’s a country that cruise companies who sail from the U.S. haven’t frequented in more than a half century.

And after running an analysis of March and early April print mentions of various major Caribbean cruise lines in connection with Cuba, it looks like Carnival Cruise Lines is the early big winner as far as its brand being mentioned in connection with Cuban adventures.

cruise line mentions pie chart

Carnival was the first cruise company in 50 years to receive approval from the Cuban government to sail there from the United States.

Princess Cruises, which is owned by Carnival Corp. & plc, also made the list.

 

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Jim Donnelly
Jim Donnelly graduated with a BA in History/English from Wilfrid Laurier University and a MJ from Carleton University. Jim heads Agility PR Solutions’ Media Insights Group which oversees the production of public and client media analysis reports and infographics. Jim was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital.

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