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Despite NFL’s PR woes, football remains America’s most dominant sport

by | Feb 1, 2018 | Public Relations

Despite concerns over player safety, player protests, team controversies and declining ratings, a new survey of sports and society from research firm PRRI finds that football remains Americans’ favorite sport to watch. The survey also examines Americans’ attitudes towards athletics issues from youth sports to professional leagues, including participation of transgender athletes in high school sports.

Nearly four in ten (38 percent) Americans (roughly equal numbers of men and women, at 39 percent and 37 percent, respectively) prefer to watch football—almost the same number as baseball, basketball, soccer, hockey, and auto racing combined (41 percent). Americans’ preference for football is virtually unchanged since 2014, when 39 percent of the public said football was their favorite sport to watch.

The Super Bowl’s popularity is the clearest evidence of the NFL’s prominence

Nearly two-thirds of Americans (65 percent) say they are likely to watch the Super Bowl, including 47 percent who say they are very likely to tune in. The only sporting event comparable to the Super Bowl is the Winter Olympics. Sixty-eight percent of Americans plan to watch the 2018 Winter Olympics, although fewer (36 percent) report that they are very likely to watch the games. Only one in three (33 percent) Americans plan to watch this summer’s World Cup.

Despite NFL's PR woes, football remains America's most dominant sport

“Although the NFL has faced its share of controversy this year, no single game captures more of the public’s attention than the Super Bowl,” said PRRI CEO Robert P. Jones, in a news release. “Football has no competition for the country’s favorite sport, something that has been true for the past five years.”

Despite NFL's PR woes, football remains America's most dominant sport

Despite ongoing concern about the safety of football, few Americans say they would prohibit their son from playing the game

Seventy-one percent of Americans say they would allow their son to play competitive football. More than one in four (27 percent) say they would not. This support differs by race and ethnicity. Nearly one-third (32 percent) of white Americans say they would not allow it, compared to 22 percent of black and 13 percent of Hispanic Americans. There is an education gap among whites: 41 percent of whites with a college degree say they would not allow their son to play football.

Read the report here.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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