Despite concerns over player safety, player protests, team controversies and declining ratings, a new survey of sports and society from research firm PRRI finds that football remains Americans’ favorite sport to watch. The survey also examines Americans’ attitudes towards athletics issues from youth sports to professional leagues, including participation of transgender athletes in high school sports.
Nearly four in ten (38 percent) Americans (roughly equal numbers of men and women, at 39 percent and 37 percent, respectively) prefer to watch football—almost the same number as baseball, basketball, soccer, hockey, and auto racing combined (41 percent). Americans’ preference for football is virtually unchanged since 2014, when 39 percent of the public said football was their favorite sport to watch.
The Super Bowl’s popularity is the clearest evidence of the NFL’s prominence
Nearly two-thirds of Americans (65 percent) say they are likely to watch the Super Bowl, including 47 percent who say they are very likely to tune in. The only sporting event comparable to the Super Bowl is the Winter Olympics. Sixty-eight percent of Americans plan to watch the 2018 Winter Olympics, although fewer (36 percent) report that they are very likely to watch the games. Only one in three (33 percent) Americans plan to watch this summer’s World Cup.
“Although the NFL has faced its share of controversy this year, no single game captures more of the public’s attention than the Super Bowl,” said PRRI CEO Robert P. Jones, in a news release. “Football has no competition for the country’s favorite sport, something that has been true for the past five years.”
Despite ongoing concern about the safety of football, few Americans say they would prohibit their son from playing the game
Seventy-one percent of Americans say they would allow their son to play competitive football. More than one in four (27 percent) say they would not. This support differs by race and ethnicity. Nearly one-third (32 percent) of white Americans say they would not allow it, compared to 22 percent of black and 13 percent of Hispanic Americans. There is an education gap among whites: 41 percent of whites with a college degree say they would not allow their son to play football.
It used to be that companies enjoyed customers for life—even in competitive industries with lots of companies offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum...
Not unlike their predecessors, Generation Z is doing things differently. Disillusioned with traditional cultural institutions, these young people are bypassing the political system and focusing on consumerism as a channel for change, according to new research from...
Fifty-nine percent of young professionals are very confident in their knowledge of soft skills, including critical thinking skills—yet according to a new national study from edtech firm MindEdge Learning, this confidence is woefully misplaced. The second annual State...