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How to encourage customer engagement with your brand

by | Nov 2, 2017 | Analysis, Public Relations

In order for PR and marketing campaigns to be successful, businesses need to encourage their customers to engage with them. The chances of making this happen are much greater if you make an effort to keep your customers engaged with your business on a day-to-day basis.

Customers who are engaged with your business take an active interest in its current state and future developments, their interest in you and your business extends beyond simple financial transactions. The customers who are most engaged with your business are also the most loyal and the more engaged and loyal customers you have, the more secure your business will be.

In this article, we look at some of the most effective ways that you can increase customer engagement with your business.

Put customer engagement at the heart of what you do

By encouraging your employees to cultivate relationships with clients and customers, and stressing to them the importance of increasing engagement, you can completely transform the way that your business and employees approach customer relations.

It is essential that, no matter what type of business you operate, you ensure that you have an effective range of customer relations protocols in place. These should focus on developing a lasting bond which will build loyalty and will provide you with a valuable source of feedback which will help you to improve and refine the services you offer.

Start a mailing list

It is absolutely essential for any business operating in today’s environment to have a website and to understand how to design and utilize this website in order to drive both sales and customer engagement. Sending regular emails and other communications to your customers will make sure that your business’ name stays fresh in their mind.

You can use loyalty reward schemes as a way of encouraging customers to provide contact details such as email, you can then automatically add them to your mailing list. Use theemailfinder.co to periodically check your mailing list for outdated email addresses that are no longer in use.

Utilize social media

Social media is an excellent and convenient way to reach out to your customers and to allow them to keep up to date with all the latest developments in your business. Most adults now have social media profiles and people are more likely to like or follow the pages of companies that they like than they are to visit their websites and sign up to a mailing list.

Using social media to increase customer engagement will require you to think and act carefully, after all, you don’t want to put off any customers who follow your company on social media. If your business is posting updates that aren’t interesting or fun, then you’ll notice the number of followers you have dropping.

Encouraging customers to engage with your business in new ways will increase loyalty and make it much easier to retain business.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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