February was another banner month for us, continuing the great momentum we had in January. And once again, our terrific contributors were the true stars, accounting for all but two our Top 10 posts last month. Tackling some hot-button issues like PR mental health, the emerging coronavirus, and the diminishing popularity of RFPs for driving business, these writers kept us timely and influential.
Other popular topics addressed by our partner PR pros and personalities included PR lessons from the rise of TikTok, tips for improving your PR team’s performance, and tactics for developing influencer marketing campaigns. Meanwhile, we reported on some interesting and insightful research reports about the complex state of brand loyalty and the challenge of engaging new tools and technologies. If you missed a few of these, here’s your chance to catch up.
PR mental health: 5 ways to start the new decade with less stress
Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. Here’s how to step into 2020 on a good foot.
4 timely PR lessons from the rise of TikTok
PR pros know staying on top of social media trends is crucial. Now that TikTok’s popularity has soared, here are some insights and tips to consider to make the right decision for your campaign.
PR pulse: Is coronavirus messaging generating irrational fear?
As the global tourism industry gears up for the inevitable coronavirus contagion in new markets, is the outbreak posing industry risk well beyond the reality of the health hazards involved?
5 tactical tips for improving your PR team’s performance
Your PR team may seem to work optimally, but there are some areas where it needs improvements. Here’s how deeper integration and clarification can tighten up team performance.
PR 2020 challenges—85% of practitioners are missing out on effective tools and techniques
New research outlines key areas where PR pros can unlock a competitive advantage this year, how different regions define “PR” and how comms departments cannot afford to be siloed anymore. See all the new findings here.
Brand loyalty isn’t dead—but it’s more complex and harder to sustain, new study finds
Traditional brand loyalty has been thought to be on the edge of extinction in the modern environment—but new research explains how this might be oversimplifying what’s in reality a thriving but complicated loyalty landscape.
Dear RFPs, here’s 5 reasons why creative pros aren’t really into you
RFPs are a long-standing tradition among companies seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers.
4 strategic steps to developing your influencer marketing campaign
Like any other marketing strategy, brands looking to leverage influencers need a well-developed plan of action including specific metrics and understood benchmarks to measure ROI. Take a look.
Climbing the PR ladder—5 essential skills for public relations pros
Public relations is an all-round career. Other than a college degree, the industry requires pros to be armed with various skills to remain competitive. Here are the ones you really need.
How to make social videos that your followers will share
After posting your social video, nobody’s engaging with the post. No shares, no retweets. What gives? Here some tips and tricks to make your social video as viral and engaging as possible.
