In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the trenches—adding up to trove of must-read October posts.
Some of our own new research reports tackled the timely side of the equation, presenting new journalist insights on media challenges in 2020 and tips for PR on building new coverage inroads, as well as analysis of the marketing campaigns of each presidential candidate as the election season hit the homestretch, and how smart brands have nurtured their emotional connections with consumers to build loyalty during COVID.
Our rich pool of content contributors came through with terrific tips and takeaways for PR on ever-challenging issues like campaign measurement insights, the essential skills PR pros need in 2020, social media blunders to avoid, applying the “Four Ps” of marketing to the COVID age, and how to make your content really actionable.
In case you missed some of these during the busy month, we’ve rounded up our Top 10 posts in October here for your reading enjoyment.
Journalists speak out on 2020’s impact on media—and how PR can build coverage inroads
Today’s supercharged news cycle is churning out stories quicker than ever—communicators need to know what a journalist wants and needs. “Their jobs have changed and ours have, too. If you’re not keeping up, you won’t last.”
6 ways to measure the results of a PR campaign
Some of the results of your campaign, such as heightened brand recognition in the general public, seem difficult to measure objectively. But there are numerous metrics you should track.
6 essential skills PR pros should possess in 2020
With the rise of technology and many other digital channels, having a degree isn’t enough for a successful career. To keep up with the competition, you must develop yourself also. Here’s how.
10 social media blunders you’re probably making
Most companies make mistakes that harm the benefit of the hours they spend on these platforms. For businesses, social media is a potential engine of procrastination and wasted effort.
Analyzing the Biden & Trump marketing campaigns: Which one is making the most impact?
In this year’s fiery presidential election, Donald Trump and Joe Biden are battling fiercely for an ever-elusive group of undecideds—and their respective marketing campaigns have the ability to move the needle significantly.
Do’s and don’ts to avoid having your pitch mocked on Twitter
Some PR pros have been victims of the latest trend on social media—the collective slander of bad PR pitches that reporters receive and then screenshot for their followers to mock on Twitter.
Revisiting the “four Ps” of marketing during a pandemic
When asked to come up with a marketing plan, many refer back to the “Four Ps of Marketing” and use them as the foundation to develop integrated strategy. What exactly are the Four Ps?
Brand intimacy has been a defining factor for success during COVID—who’s doing it right?
It’s never been more important than now to forge that elusive emotional connection with consumers, and quite a few brands have stumbled, or dropped the ball entirely. But a handful have more than risen to this tough challenge.
How to create (really) actionable content your readers will love
While writing for your business, ask yourself, “Would I click on this?” If it’s a no, then you need to produce content that engages, excites, and inspires. And how do you do that? Let’s find out.
Five 2020 AP Stylebook updates content marketers need to know
We have the AP Stylebook bookmarked on all our browsers (doesn’t everyone?). And while the 2020 updates didn’t have the usual fanfare, there are a few updates worth using in your content.
