As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building media relationships, measuring the ROI of PR, how to put together the perfect PR apology, and using content to build a positive brand image.
Other bylines tackled issues like developing a proactive crisis management, repairing and reclaiming your brand’s online reputation, the strategic ways that AI is changing the PR game, and how to evaluate the success of your product launch campaign. Some terrific tips and takeaways among these! In case you missed a few, here are our Top 10 posts from April.
5 tips for setting media relations KPIs to support brand campaigns
Creating an effective media relations program requires not only strategic planning but also meticulous measurement. KPIs serve as the compass, guiding the effectiveness of your efforts. Here are five insights to keep in mind when setting KPIs.
5 tips for building media relationships and ensuring coverage from a PR veteran
Much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage. In my 11 years in the PR industry, I’ve learned a few tips and tricks on how to be effective at this. These 5 tips are critical.
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value
Calculating PR ROI involves learning the impact of overall public relations strategy on sales and brand reputation. Tracking PR metrics tells you how your PR efforts align with the business goals. So, what exactly do you measure here?
The art of crafting a perfect apology in public relations
A poorly executed apology can further exacerbate a crisis situation, leaving a brand vulnerable to sustained backlash and scrutiny. This article shows you what you need to know to deliver an effective public apology, from timing to tone.
4 tips for writing PR content to build a positive and professional brand image
PR pros play a pivotal role in steering the narrative for their brand’s reputation and cultivating lasting relationships between businesses and their stakeholders. Here are 4 tips for presenting your brand professionally with content.
Proactive crisis management: 4 steps for developing a robust response plan
When you’re managing and protecting an individual or brand’s reputation, proactive crisis management is your best line of defense. With these 4 steps, you can develop a robust response plan for your clients so you’re always prepared.
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach. But it’s impact on the general population, led by Gen Z, is making multicultural the new marketing standard.
How to repair and reclaim your online reputation—a complete guide
People perceive you or your brand based on what they find when they look for you online. Even a single negative review about you can quickly damage your reputation. This guide includes practical steps to repair and manage it.
5 strategic ways AI is changing the PR game
AI has become our wise friend next door who has the answer to all our questions. The use of AI among PR pros has increased from 28 perfect in March 2023 to 64 perfect in December. Here are 5 ways AI is changing the art of responsible PR across the globe.
10 ways to evaluate the success of your new product launch campaign
An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your launch campaign was a success? Here are the benefits of evaluating your success and the most effective ways to get started.
