Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along with some timely news analysis of the Peloton and Alec Baldwin crises.
Other top-ranking posts included how to avoid common PR mistakes, some must-know SEO hacks to boost your rankings, content creation challenges, the rising importance of brand purpose, and our monthly “PR Profiles” podcast featuring Flackable founder Brian Hart.
In case you missed some of these, we have bundled them for you here. Looking forward to another great year of Bulldog content!
In the season premiere of the Sex and The City reboot, Carrie Bradshaw’s beau, Mr. Big, hops on his Peloton for the 1,000th time. Crisis soon happened, but the brand had a world-class response.
As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s hard to see everything ahead, here are four key areas that I think we’ll see more of in the new year.
The PR world can be a little unforgiving. Bad blunders can sour relationships with media for an entire work generation. To prevent this from happening, make sure you avoid these common mistakes.
Brian uses credibility marketing to leverage media hits into something bigger. “We look at quality coverage as a means to a greater end—one that integrates into a client’s marketing strategies.”
Is your business struggling to reach customers? That’s probably because of poor SEO practices. The good news is that you can skyrocket your rankings with these easy SEO hacks. Take a look.
With the market only expected to grow, it’s critical to understand how the trends we saw in 2021 will inevitably impact the future of influencer marketing. Here are the top five trends we will see in 2022.
While consumers are increasingly wary of “purpose signaling,” their expectation that brands have a positive impact on society remains high. But many brands can’t figure out how to turn their purpose intentions into action.
When companies can’t get media coverage, they have a more difficult time building brand awareness, getting exposure, and increasing their credibility. Here’s how to tone up your pitching strategy.
Baldwin’s statement that he would have never pointed a firearm at another person likely hurt his reputation a lot more than it helped him, and that may have permanently damaged his public image.
As marketers are aware, there are viable content creation options beyond your internal team. How do companies choose their content providers, how do they measure quality, and what challenges do they face working with external creators?