2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but even more excited to be such a resource for the PR industry with news you can really use.
A wide variety of post topics rounded up the Top 10 last month, ranging from PR metrics and measurement, internal comms, media relations and celebrity endorsements to short-form video, customer relationship management, the E-E-A-T approach and, of course, the latest insights on generative AI.
In case you missed a few of these, here are February’s Top 10 posts for your perusal. Hang in there, spring’s on the way!
Measuring PR success: Going beyond traditional metrics and defining 9 KPIs
PR people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. But is the outcome aligned with your overarching business goals? That’s where these KPIs come into play.
Why the E-E-A-T approach is essential for your brand’s PR success
Incorporating an E-E-A-T approach into your public relations strategy is not a mere trend; it’s become a necessity. With a strong E-E-A-T foundation, you enhance your brand’s potential to achieve higher rankings on search engines.
Do consumers trust celebrity endorsements anymore? New research takes a look
New research digs deep into America’s sentiments on celebrity endorsements with a nationwide survey to discover their reasons why, and which industries are most likely to get a golden seal of approval (or an eye-roll). Check it out.
Reach vs. impressions: Which metric is more important to track?
It seems like social media metrics are never-ending, but knowing how well you are performing is crucial to future planning of posts and campaigns. Two key metrics are reach and impressions, but which is the best one to track?
The state of short-form video in 2024: New research reveals insights for marketing strategies, the top video platforms for businesses
New research provides key insights into short-form video content for marketers, and how businesses can leverage this medium on social media. It also identifies the top social video platforms for business—and one notable social video platform that didn’t make the cut.
New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a strategy—and why it works
Generative AI represents a wide-reaching strategy for businesses worldwide, but new PR industry research reveals a shift in approach among communications and AI leaders, who are seeing the technology as a tool at their disposal, rather than a strategy. Here’s why.
8 ways to improve your internal communications strategy in 2024
The way a brand communicates internally has a big impact on everything from productivity to reputation and (yes!) external communications. So, getting it right is very important. Here are 8 ways to ramp up your internal comms.
5 ways to optimize your PR strategy to increase media visibility
Optimizing your PR strategy will strengthen your brand reputation. When you use third parties to convey information about your brand, the message appears more objective and trustworthy. Here are 5 ways to increase media visibility.
Charting a course through PR trends in 2024: Setting sail for success
In the deep seas of PR, it’s not just about staying afloat; it’s about catching the winds of change and navigating uncharted waters with finesse. As we embark on 2024’s voyage, here are the trends that are reshaping the landscape.
How CRM insights inform PR strategies for improved communication
As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s explore the various and intricate ways CRM insights inform and enhance your PR strategies.
