May was another terrific month for Bulldog content, with some eye-opening research articles and timely and compelling byline submissions. Among the topics netting big eyeball counts last month were some on-point media relations posts by Throughline Group’s Christina Hennessy and Amendola Communications’ Ken Krause, as well as a thought-provoking study on earned media’s value to sales from ARPR.
As expected, “Game of Thrones” got some attention, especially when a Starbucks cup accidently popped up in one scene. Pomme Communications’ Allison Schroeder got many readers thinking with her fascinating piece about the myth of “free” in PR. Meanwhile, posts on Edelman’s new Trust Barometer and this year’s most talkworthy campaigns also racked up some serious clicks. In case you might have missed a few of these, here’s a chance to get caught up.
Reporters can be a wily bunch. In their efforts to get to bottom of the story, they just might let slip a tricky question—and in that case, the last thing you want to let slip is a less-than-ideal answer.
Just as there’s no such thing as a free lunch, there’s no such thing as free publicity. While the description “earned media” feels stodgy to me, it’s accurate. Media relations takes work.
While media relations is often not really considered a conduit for lead generation, website traffic from media coverage outperforms overall web traffic. It even vastly outperforms paid search in terms of site engagement.
Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell. But gory death and heartbreak was no match for the Starbucks cup that appeared. Here’s the buzz.
Once your client’s article appears online or in print, don’t think of it as the end point—there are lots of ways you can maximize the value of those hard-earned PR placements. Check out these tips.
Before consumers purchase, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process—and drive an estimated 19% of purchases. Who’s generating the buzz?
No matter how great your business is, there will be times when you don’t meet customer expectations. Bad reviews are just a part of life—but the way that you handle them matters, too.
In a world where trust in government is at only 47 percent—well below trust in business, at 56 percent—people agree that CEOs can create positive change in critical areas. Here’s why chief execs are struggling to deliver.
To the delight of PR service providers—and indicative of their increasing value to the industry—spend on media intelligence software surged to double-digit growth of over $4.1 billion in 2018.
You may not realize the true potential that lies within employee communication technology that gives workers real-time information they need to thrive. Here’s all you need to know.