fbpx

Influencer marketing tactics to take your brand center stage

by | Jun 3, 2019 | Analysis, Public Relations

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social media and through other marketing initiatives. This magic touch can turn what would otherwise be sponsored posts and advertisements into super shareable, genuine recommendations.

By working with influencers, brands can achieve headliner status and boost visibility, enhance and inspire customer loyalty (think: Beyhive), and create leads and sales. So, it’s no surprise influencer marketing has quickly become an essential strategy for brands to get a backstage pass with their target audience.

But before you join the mosh pit in search of your perfect influencer, check out these dos and don’ts for building an influencer marketing campaign that will get your brand top billing with your perfect audience.

Influencer marketing tactics to take your brand center stage

This article originally appeared on the Tier One blog, reprinted with permission.

Tier One Partners
Tier One Partners is a national, full-service PR and social media agency that helps challenger brands redefine the meaning of value in their industries through innovation and inventiveness.

RECENT ARTICLES

ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...