Keep the customer satisfied—3 practical ways to impress a client

by | Feb 22, 2019 | Public Relations

Business meetings are the perfect opportunity to meet your client, showcase your ideas and prove how your company can benefit theirs. However, a large part of your planning for the meeting should focus on how best to impress your client, as this will encourage them to work with your brand and show your company to be a professional and reliable venture.

1. Create a good first impression

The first impression that your client is presented with is vital to showcase your professionalism and create a positive rapport throughout the duration of the meeting.

Firstly, you should ensure that you and your team greet your clients with a welcoming atmosphere and ensure that their needs are met, such as providing refreshments.

Secondly, you should consider how you dress for the occasion, such as wearing a formal suit for a top business firm, and ensure that your customer has your full and undivided attention throughout the duration of the meeting, even if there are distractions of importance in your surrounding area.

Last but not least, make sure that you adhere to the basics of greeting clients professionally, such as shaking their hand, and maintaining a friendly and yet business-like attitude such as smiling and keeping your comments positive and mild.

2. Present your office professionally

Before even meeting you in-person, the first representation that your client will have of your firm is your office and how it is run. You should ensure that if you have employees that they are all on-task and create a welcoming and focused atmosphere for your guest. What’s more, you should consider holding the meeting in a quiet area outside of your central working spaces, even if you work from home. By doing so, this will allow you to avoid distractions and allow you to focus on the task and discussion at hand.

Keeping your office clean and tidy does not have to be difficult. Ensure each employee’s desk is clean and that rubbish is not littered throughout the office. You should have cleaners regularly clean your office, and hire a company that offers high-quality and experienced commercial carpet cleaning Worcester services provide everything from maintenance cleaning to textile coverings, and can help your office to look its best for your client.

3. Create a slick presentation of your ideas

Creating a slick presentation of your ideas is important to help your client to understand your argument and show you to have expert knowledge of your brand’s area. You should consider using prompts and presentation devices such as PowerPoint to keep your meeting on track and ensure that you cover all the points needed, as this will ensure that your meetings stays organised and will encourage your client to work with your company. When presenting your ideas, you should also ask questions of your client as this will show your interest and help to make a two-sided discussion in which you can explore how you can mutually benefit each other.

Impressing a client can be the first step to a lasting relationship, and so it is important to present your company as professionally as possible. By ensuring that your office is clean, that your meeting is organized and that you have planned a convincing argument, you will be able to have a positive and professional meeting environment.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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