Those zany marketers at KFC in the UK are always coming up with something edgy. In last year’s world-class crisis response to the area’s chicken shortage, they concocted an apology around a striking visual that won’t be soon forgotten. Now, the team is going after its competitors with a “Godfather”-themed campaign, in which a mobbed-up Colonel Sanders cruises around the city, passing by a variety of “imitators” before ultimately arriving at KFC and proclaiming, “There’s only one Colonel in Chicken Town.”
Check it out:
The implication, of course, is that none of these other chicken eateries can match the iconic taste of KFC’s product, with the spot ending with the Colonel hand-breading some chicken at KFC before cruising off again.
In another display of clever image-play, the “competitors” in Chicken Town all have similar names and logos to KFC, helping to sell the idea that other chicken shacks are just imitators to the original Kentucky Fried Chicken.
“It’s flattering to have this entire legion of imitators, and we wish every chicken shop out there the best of luck,” Meghan Farren, KFC UK’s chief marketing officer, told The Drum. “But there’s nowhere else you can get the Colonel’s Original Recipe. We invest time, effort and skill into freshly hand-breading Kentucky Fried Chicken in our kitchens—all day, every day—and that’s why you can only get KFC at KFC.”
Well done, KFC UK, you always crack us up!