Leaders who prioritize inclusion in the workplace can slash attrition risk in half

by | Mar 9, 2023 | Public Relations

Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and whether their investments yield positive results.

The firm’s new report, Inclusion Isn’t Just Nice. It’s Necessary, reveals that because workplace inclusion is particularly difficult to define, measure, and influence, it is often under-prioritized in corporate DEI efforts. But improving employees’ experience of inclusion can deliver enormous business value.

The report explores findings from BCG’s BLISS (Bias-Free, Leadership, Inclusion, Safety, and Support) Index, a tool that draws upon data from more than 27,000 employees across industries from 16 countries and uses statistical modeling techniques to identify the feelings of inclusion that matter to retention decisions and the workplace factors that drive those feelings of inclusion, which include: feeling valued and respected; believing your perspectives matter; feeling happy, motivated, and like you belong; and feeling supported in your mental and physical well-being.

Inclusion starts with senior leadership:

Leaders who prioritize inclusion in the workplace can slash attrition risk in half

“The BLISS Index gives us deep analytical proof that inclusion directly affects the decisions people make about their jobs,” says Gabrielle Novacek, a BCG managing director and partner, and the lead author of the report, in a news release. “Core to that are leaders, who play a more profound role than they realize in driving and shaping the experience of inclusion in the workplace.”

Inclusion is a win-win for both businesses and employees

The BLISS Index data unearths what matters most to employees, allowing companies to develop cost-effective strategies and programs to support workplace inclusion. Companies that increase their BLISS Index scores from the lowest quartile to the median can boost the number of employees who feel happy, empowered, and able to fulfill their potential by nearly 30 percentage points and slash attrition risk by 50 percent.

Four key drivers of inclusion

The BLISS Index reveals several key factors that enhance feelings of inclusion in the workplace for all employees, across industries and countries:

1) Senior leadership commitment

When senior leaders are committed to DEI, 84 percent of their employees feel valued and respected, as opposed to 44 percent in companies where leaders are not viewed as committed. BCG’s survey reveals that almost one-third of BIPOC, LGBTQ, and people with disabilities chose not to apply for or accept a role due to lack of inclusion in the work culture of a particular organization.

2) Diversity in senior leadership

When companies have diversity in senior leadership, 85 percent of employees report feelings of belonging at work, whereas only 53% of employees feel as though they belong at companies without diversity in senior leadership. Representation shouldn’t be limited to the most obvious diversity groups, such as women, people of color, people with disabilities, and LGBTQ employees; it should also extend to age, socioeconomic background, level of education, and caregiving outside of work.

3) Direct managers’ commitment

When executive teams are committed to DEI, 83 percent of employees report that their direct managers are also committed to DEI and 86 percent say their direct managers create a feeling of psychological safety (as opposed to just 17 percent and 29 percent, respectively, at companies without a senior leadership commitment to DEI). Because direct managers interact with employees daily, they are vital to an inclusive day-to-day work environment. According to the research, older employees, lower-ranking employees, and employees from less-advantaged socioeconomic backgrounds are the least likely to feel psychologically safe at work, and direct manager behavior can influence their experiences.

4) A discrimination-free, bias-free, respectful environment

Employees who witness or experience discrimination, bias, or disrespect are nearly 1.4 times more likely to quit their job. When employees trust that executives are committed to DEI, they are 33 percentage points more likely to feel comfortable speaking out in the face of discrimination, bias, or disrespectful behavior. When employees feel emboldened to speak up or see consequences for these types of behaviors, they are more comfortable being their authentic selves at work, which makes them feel that the workplace is more inclusive.

Across all demographic groups, being your authentic self at work has dramatic benefits:

Leaders who prioritize inclusion in the workplace can slash attrition risk in half

Why feelings of authenticity in the workplace matter

BCG defines “authenticity in the workplace” as employees feeling able to share the parts of their identity they view as important, such as sexual orientation, race, a health condition, socioeconomic background, or a personal living situation. According to the report, employees who can be their authentic selves are happier and more motivated to give their best, and they feel like their perspectives matter—and they are 2.4 times less likely to quit. Across and within all subgroups, people who agree that they can be their authentic selves at work scored twice as high on their BLISS Index score than did those who strongly disagree.

The research reveals a gap in inclusion experiences that widens when people feel that they need to cover or hide parts of their authentic selves at work. For example, 69 percent of people who have disclosed a disability to their employer say they can be their authentic selves at work, as opposed to 59 percent who have not disclosed. In the LGBTQ community, the gap is even wider: 73 percent of employees who have come out to their coworkers feel that they can be their authentic selves at work, compared with 53 percent who are not out. Furthermore, 64 percent of employees who come from less-advantaged financial backgrounds feel that they can be their authentic selves at work, as opposed to 75 percent of people who grew up financially advantaged.

Boosting BLISS to attract and retain talent

To improve employees’ happiness, well-being, and retention, the report details actions leaders should focus their inclusion efforts on:

  • Demonstrating leadership commitment to DEI
  • Building diversity at the leadership level
  • Equipping direct managers, and making them accountable, to create safe teams and environments
  • Building stringent safeguards against discriminatory and biased behaviors
  • Measuring outcomes focused on DEI

The BLISS Index has shown conclusively that inclusion directly affects the decisions people make about their jobs. By investing leadership focus and resources strategically to build a more inclusive workplace, companies can create an environment in which employees feel comfortable bringing their fully authentic selves to work.

Download the full report here.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter