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New report reveals top 2022 salary and hiring trends in marketing and creative industry

by | Mar 17, 2022 | Public Relations

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

New report reveals top 2022 salary and hiring trends in marketing and creative industry

Now more than ever, employers need to focus on offering competitive salaries as well as appealing perks and benefits in order to recruit and retain top talent.New report reveals top 2022 salary and hiring trends in marketing and creative industry

The report features salary ranges for more than 175 positions, as well as detailed information on today’s most commonly offered benefits and perks.

Additional findings from the study include:

  • A large majority (80 percent) of respondents expect a salary bump in 2022. Of employees who say they are dissatisfied with their compensation, 78 percent plan to look for a new job
  • 76 percent of employees say better perks and benefits offered by other companies are an enticement to leave
  • 75 percent of employees said they are loyal to their employer, yet only 56 percent believe their employer is loyal to them.
  • 70 percent of managers say their company is taking steps to make compensation more competitive to win over talent

New report reveals top 2022 salary and hiring trends in marketing and creative industry

The report also features findings related to employee happiness and engagement levels, bonus pay, work/life balance, freelancing side hustles, counteroffers and more.

New report reveals top 2022 salary and hiring trends in marketing and creative industry

“Given the ongoing Great Resignation, the changing workplace and a rapidly evolving creative and marketing industry, it’s critical to keep current on trends whether you’re an employer, hiring manager or job candidate,” said Anthony Donnarumma, 24 Seven CEO, in a news release. “The 2022 Job Market Pulse Report offers a clear and compelling snapshot of salaries and today’s hiring environment.”

New report reveals top 2022 salary and hiring trends in marketing and creative industry

Download the full report here.

The report is based on a January 2022 survey of 1,400 professionals in the marketing, creative, technology, fashion, retail and beauty sectors.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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