With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing? New research from full-service digital marketing agency Ignite Visibility offers the perspectives of marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023.
Key takeaways from the study:
The study provides valuable insights into what marketers see as high consumer demand for short-form videos, affirming that consumers prefer short, high-impact, highly edited, and punchy videos over long-form videos, including how-tos, testimonials, or actionable strategies.
Another significant shift noted in the research is the overwhelming majority of marketers that expect their YouTube content to play a larger role in their 2023 SEO strategy. As Google HTML is getting more competitive, videos and images are showing up more frequently across search engine results.
With the introduction of Google’s Helpful Content Update, many marketers saw their content rankings improve, or remain the same. Before the update’s release, many marketers feared a rankings drop, so the increase inspired many creators to produce more high-quality content.
“I think the biggest takeaway from this study is that with all the different pillars of SEO, the biggest focus in 2023 is going to be using multimedia to increase the value of content marketing,” said Ignite Visibility CEO John Lincoln, in a news release.
The firm surveyed over 120 marketing professionals about their present SEO and content marketing strategies.