Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. In addition, more than three-quarters of respondents (76 percent) support allowing staff to attend to non-work-related tasks while on the clock in order to boost overall performance.

“More companies recognize that the best work doesn’t always happen in the office Monday through Friday from 9 to 5,” said Diane Domeyer, executive director of The Creative Group, in a news release. “A flexible workplace, where employees have greater control over when and where they work, can improve productivity and job satisfaction. It can also be a big draw for professionals, helping companies attract and keep the best talent.”

Work-Life Balance is a Shared Responsibility

When it comes to achieving healthy work-life balance, most employers want staff to meet them halfway, the survey suggests. Fifty-two percent of creative managers said companies and employees are equally accountable; only 6 percent said it’s solely the company’s concern.

“Savvy employers recognize that staff who are able to take care of personal tasks and pursue outside passions during business hours often bring their most creative and productive selves to the job,” Domeyer explained. “But employees must remember that with freedom comes responsibility. To maintain privileges like a flexible schedule, staff must continue to deliver results and meet goals.”

New study explores getting better performance from marketing employees

The online survey was developed by The Creative Group and conducted by a leading independent research firm. It is based on responses from more than 400 advertising and marketing hiring decision makers who work full-time at agencies with 20 or more employees or companies with 100 or more employees in the United States.

Want more like this?

Subscribe to get daily PR News updates from Bulldog Reporter

Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

RECENT ARTICLES

Getting to the peak of trust with a thought leadership program

Whether you’re a growing brand or one that’s established and at the forefront—brand trust will always be top of mind. Sixty-two percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent),...

5 guidelines marketers need to explore in 2019

It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best...