fbpx

New survey examines evolving consumer texting behaviors and preferences

by | Jun 30, 2022 | Public Relations

As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt. New research from text marketing platform EZ Texting affirms that text is a highly versatile business tool that powers everything from promotions and loyalty programs to emergency alerts and appointment reminders.

New survey examines evolving consumer texting behaviors and preferences

The results of the firm’s new survey, highlighted in its newly released 2022 Consumer Texting Behavior study, reveal that text messaging has only gained in popularity since EZ Texting last conducted this survey in 2021, with more consumers than ever preferring the speed and convenience of text messaging to other channels.

New survey examines evolving consumer texting behaviors and preferences

Highlights from the survey:

  • What ONE emotional reaction do consumers have above all others when receiving a new text? It’s not what you think.
  • What are the TOP 3 reasons consumers choose to unsubscribe from text lists?
  • What message types have THE MOST TEXT APPEAL for consumers?
  • How many texts and emails do consumers receive DAILY, WEEKLY, MONTHLY?
  • How quickly do consumers READ and RESPOND to a new text vs a new email?

New survey examines evolving consumer texting behaviors and preferences

View the full report here.

The 2022 Consumer Texting Behavior Report was conducted by EZ Texting to measure consumer attitudes, behaviors, and preferences with respect to text messaging. 

The survey was conducted online through an independent market research panel provider in January 2022. The 3,095 participants, who remained anonymous, were qualified based on their location and ownership of a mobile phone for personal use. 

  • Time Frame: January 25 – 29, 2022
    Responses: 3,095
    Margin of Error: 2%

New survey examines evolving consumer texting behaviors and preferences

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES

The legitimacy of owned media—and how PR execs should react

The legitimacy of owned media—and how PR execs should react

Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...