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Pitching the media: How do you measure up to global standards?   
By Richard Carufel | September 2, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

That’s why earlier in 2021, Agility PR Solutions surveyed over 3,700 PR and communications professionals from around the world about their media outreach and pitching habits. We wanted to benchmark media relations standards such as the average number of journalists pitched per email, what multimedia and other value-adds help entice interest and generate coverage, and how long it’s appropriate to wait between initial email and follow up—to name a few.

Here’s a glimpse at what we found:

Pitching the media: How do you measure up to global standards?   

Download the full report here.

Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter

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