Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.
That’s why earlier in 2021, Agility PR Solutions surveyed over 3,700 PR and communications professionals from around the world about their media outreach and pitching habits. We wanted to benchmark media relations standards such as the average number of journalists pitched per email, what multimedia and other value-adds help entice interest and generate coverage, and how long it’s appropriate to wait between initial email and follow up—to name a few.
Here’s a glimpse at what we found: