PR pulse: Americans want unbiased government facts from media

by | Jul 24, 2017 | Media, Public Relations

The public is hungry for facts about their government—but most are skeptical of the information they receive, with 3 out of 4 considering it biased, according to a new national survey from non-partisan civic initiative USAFacts, founded this year by former Microsoft CEO and LA Clippers owner Steve Ballmer and aimed at making government information more accessible and understandable to the public.

When asked about the sources they use to find out about their government, most Americans said they turn to major media, but a majority (57 percent) of Millennials said they turn to social media for their information. Sixty percent of all respondents said social media posts are rarely or never based on facts.

Americans want unbiased government facts from media

The poll findings paint a portrait of an intensely interested but wary public—data-hungry citizens who prefer facts and figures to anecdotes, who believe that civic education is fair or poor in this country, and who believe that most information they receive about government revenues and expenditures is biased.

“Americans need more trusted, transparent, and understandable information about their government and its expenditures,” said Ballmer, in a news release. “We have been amazed by the level of interest we’ve seen in USAFacts in its first few months, and we wondered whether that interest in better understanding government’s finances, outcomes, and information about our population was more widespread. This survey suggests the answer is a resounding ‘yes.’ We hope projects like USAFacts spark more reasoned debate about the big issues and questions facing our nation.”

Americans want unbiased government facts from media

Key highlights of the research:

  • 88 percent of Americans prefer facts and figures to anecdotes. They also prefer to get information in analyzed or written form, rather than in raw form.
  • Media—both national (67 percent) and local (65 percent)—are relied on most for government information.
  • 76 percent feel that the information they come across about government expenditures and outcomes is biased.
  • 77 percent find civic education in the United States to be “fair or poor.”
  • 89 percent of respondents said most people only believe “facts that fit their beliefs,” but nearly an equal number (88 percent) believe that a more informed debate would be possible in the country if people used the same data.
  • 80 percent report that facts they learn change their beliefs.
  • People are more interested in national data (66 percent) than they are local information, but view state and local information as more clear, unbiased (42 percent rate it excellent or good) and trustworthy (64 percent).
  • When it comes to government information, people are most interested (74 percent) in where the government spends its money.
  • The government data and information people are most interested in track closely to issues currently in the news: crime and the justice system, taxes, healthcare, the government budget/deficit, and Medicare/care for the elderly.
  • 90 percent of Americans see data as critical to believing information; 81 percent believe it must come from a non-partisan source to be seen as factual.

Download the report here.

Americans want unbiased government facts from media

The study is based on a survey of 2,521 Americans conducted by the Harris Poll for USAFacts.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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