Protecting your business by mastering your finances

by | Jul 22, 2021 | Public Relations

Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for your small business to stay afloat, let alone become profitable and successful.

Luckily, there have been many to come before you, and that means that there are many proven strategies for success and pitfalls to avoid. These tips can help you insulate your company against the impending threat of bankruptcy.

Managing finances

The eternal struggle of any and all financial endeavors is generating as much profit as possible, but finances have a much more foundational connection to businesses. Simply put, businesses need working capital, also known as cash flow, to cover various operational costs. Without cash flow, a business can’t provide products and services to consumers, resulting in monetary losses and eventually bankruptcy.

This makes managing your finances effectively a major priority if you want to stay in business. First and foremost, you need to hire an accountant. While you can trust yourself to handle the finances if need be, professional accounting is a necessary part of any business model, because it provides a better understanding of your assets, not to mention more complete compliance with federal regulations. Managing your finances takes many forms, however.

Creating a budget

With an accountant keeping immaculate records of your earnings and spending habits, you already hold an essential asset in your hands. By understanding how money moves through your business model, you can then identify the strengths and weaknesses of that model and, more importantly, make improvements to your business strategies to avoid bankruptcy.

Creating a budget for your business will prove to be instrumental in managing your finances. It’s important to note that every single incoming or outgoing transaction plays a role in this process, and using a paystub generator can help keep things organized by integrating organizational tools into the payroll process. Once you’ve identified where you’re overspending or underperforming, then you can tackle each of those problems on their own turf.

Cutting costs

The best way to insulate your company against the possibility of bankruptcy is to reduce the costs of your business expenses. While these expenses are often necessary evils, there are a few cases in which eliminating costs outright is possible and advised. For example, going paperless can save you a ton of capital over time by eliminating the repeat costs associated with printing. Going paperless is also a great PR move in an era in which consumers want more eco-friendly policy in business and government. Likewise, switching to solar energy can reduce your monthly electric bill while also giving your company a much-needed reputation boost.

Increasing revenue

The other angle from which you can attack your business’s financial problems is that of increasing your net revenue. Simply put, net revenue is the total amount of money your business makes before that sum is divided up to account for business expenses and employee wages. Because working capital and profit come from the same pool, enlarging that pool will serve you well.

The most reliable way to improve your total income is to invest in professional marketing. Marketing is the foundation of any successful business model because it attracts new customers while improving the odds of a one-time shopper becoming a lifelong supporter of a given brand. It’s also important to focus on employee training, because the demeanor of your sales team or cashiers will make a world of difference when a customer is on the fence about a purchase.

Building a company from small business to corporation is no easy feat, and it will be especially difficult during your first year of operation when, statistically, most businesses fail. However, adequately managing your finances will protect you from that fate, and these tips will help you find your footing.

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.


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