The art behind marketing—bringing visual campaigns to life

by | Mar 17, 2020 | Analysis, Public Relations

Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models in business suits won’t cut it anymore—your audience has seen it all, and they’re bored by most.

Content marketing is the future, and that means an integrated mix of engaging copy and relevant visuals to cut through the information overload that customers are bombarded with daily. In the infographic below, I’ll detail the 3 C’s of making your visuals and marketing campaigns pop.

The art behind marketing—bringing visual campaigns to life

This article originally appeared on the PAN Communications blog; reprinted with permission.

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Emma Glaze

Emma Glaze is a Junior Designer at PAN Communications in Boston.

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