fbpx

The art behind marketing—bringing visual campaigns to life

by | Mar 17, 2020 | Analysis, Public Relations

Let’s be honest: standing out is no easy feat these days. According to Nielsen, adults spent an average of 11 hours a day consuming content in 2018, and trends indicate this number will only increase as time goes on. Tossing in a suitably diverse stock photo of models in business suits won’t cut it anymore—your audience has seen it all, and they’re bored by most.

Content marketing is the future, and that means an integrated mix of engaging copy and relevant visuals to cut through the information overload that customers are bombarded with daily. In the infographic below, I’ll detail the 3 C’s of making your visuals and marketing campaigns pop.

The art behind marketing—bringing visual campaigns to life

This article originally appeared on the PAN Communications blog; reprinted with permission.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Emma Glaze
Emma Glaze is a Junior Designer at PAN Communications in Boston.

RECENT ARTICLES

7 targeted content marketing tips for startups

7 targeted content marketing tips for startups

Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical...