Brands now have more ways to drive engagement and create an experience for their followers.
Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear several real-time conversations, meet interesting people, network or learn about new topics in public or private chats also known as rooms.
It’s similar to a podcast, the only difference being the audio is not recorded or saved and users can jump in and out of different chats on various topics.
Here are some ways your brand can maximize this audio-based social media app for internal communications, driving traffic to your social platforms and brand awareness.
1. Host a networking type room
Is your brand looking to hire? Consider hosting a networking type room on Clubhouse. To increase attendance to your networking room, share the link to the event with your brand’s followers and in the groups your employees are part of on Facebook and LinkedIn.
Clubhouse has a lot of members who are real estate agents and potential members who are interested in this industry. There was a room which made it easier for people interested in this topic to network and learn more from those in the industry.
2. Host a Q&A type room
Does your brand get a lot of questions or interest about its industry? Host a Q&A type room answering the frequently asked questions about your brand’s product, company culture or even about the trends in your industry.
More people are joining Clubhouse. Not many members know the tips and tricks for making this platform useful. Clubhouse recently had a Q&A type room discussing the top ways to maximize this platform.
3. Host a meet and greet type room
Did your brand partner with a well-known lifestyle influencer or a celebrity to promote its latest campaign? Consider hosting a meet and greet type room with your influencer or celebrity as your moderator.
Clubhouse recently hosted a woman of color meet and greet. The room was public and members who were interested in the topic of diversity and inclusivity were welcome to join.
4. Host a room for your product launch
Is your brand launching a new and innovative product? Consider hosting a product launch type room exploring why the product was launched, what issue it’s trying to solve and how others can maximize this product.
Clubhouse had a room on building a blueprint for launching a product. Entrepreneurs that were interested in launching their new ventures could learn the tips and tricks for making it successful.
5. Host a room with your department head to speak on a trending topic in their field
Is your brand interested in getting more speaking opportunities for its vice president of sales or vice president of marketing or for its other department heads? Consider hosting an industry conference type room to establish them as a thought leader in their field and to increase their visibility.
Clubhouse recently hosted a room on Communicating During COVID-19. This room was public and any communication or marketing professionals interested in this topic were welcome to join and engage with the subject.
6. Host a room on your industry-specific topic and how your brand can help
Is your brand in retail, quick-service, manufacturing or in another crowded industry? Does your brand want to be known as the go-to service provider in this industry? Consider hosting an industry panel type room to discuss an emerging topic in your industry and how your brand is well equipped to manage or deal with the issue.
Clubhouse recently had a room on Startups 101: Creating your business? This room explored topics such as things to keep in mind when launching a startup, how to make that business profitable and the experiences of other entrepreneurs.
A version of this article was originally published on the CPRS Toronto Blog; reprinted with permission.
