Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale.
Tapping into internal expertise through a thought leadership program is a powerful way to establish a brand’s position as a leading resource to customers and prospects. Check out our latest infographic where we dive deeper into how thought leadership can supplement any marketing strategy.
This article originally appeared on the PAN Communications blog; reprinted with permission.