Why thought leadership is the catalyst for building trust for B2B brands

by | Mar 24, 2020 | Public Relations

Whether we realize it or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale.

Tapping into internal expertise through a thought leadership program is a powerful way to establish a brand’s position as a leading resource to customers and prospects. Check out our latest infographic where we dive deeper into how thought leadership can supplement any marketing strategy.

Why thought leadership is the catalyst for building trust for B2B brands

This article originally appeared on the PAN Communications blog; reprinted with permission.

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PAN Communications
PAN Communications Is an award-winning integrated marketing & PR agency with an extensive portfolio of clients in B2B tech and healthcare.

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