Why workplace diversity is key to attracting freelancers and contractors

by | Sep 10, 2019 | Public Relations

The demand for talent is at an all-time high, and companies need to focus on building out robust and effective diversity and inclusion strategies that attract both permanent and contingent talent, according to new data released by global HR solutions leader Randstad Sourceright.

According to results from the 2019 Talent Trendssurvey, 72 percent of permanent talent and 71 percent of contingent talent find it important to work with a company that emphasizes creating a diverse and inclusive workplace.

“The expectations employees have of their employer are evolving and our latest survey shows just how important diversity has become to prospective hires,” said Rebecca Henderson, CEO at Randstad Global Businesses and Executive Board member, in a news release. “Employers looking to attract top talent must focus on communicating how much they value people and diverse perspectives, not just the financial value they provide.”

The gig economy is growing exponentially, and with projections of freelancers making up almost half of the U.S. workforce by 2027, employers are keen on engaging this talent pool. As employers consider the total workforce—including a combination of traditional permanent employees, independent contractors, freelancers, statement of work (SOW) talent and others—companies need to highlight how they meet the needs of all workers to attract top talent.

Why workplace diversity is key to attracting freelancers and contractors

Globally, 87 percent of human capital leaders have committed to making diversity and inclusion a priority for their organizations, according to a PwC survey on global diversity and inclusion,  and this commitment is starting to translate into action. In just two years, the total number of companies with greater than 30 percent diversity increased from 64 companies to 75 companies between 2016 and 2018.

What organizations have failed to realize, however, is that their diversity and inclusion strategies are not only important to their full-time hires

Diversity and inclusion initiatives are becoming instrumental to company recruitment and retention efforts and must be universal in a time when our workforce is undergoing rapid change.  Permanent talent wants an organization that recognizes the value of everyone’s perspectives and allows them to create and build a long-term career. The gig economy, on the other hand, is already so diverse and is seeking employers who emulate that same sense of acceptance and community.

“With an overwhelming majority of respondents calling for more diversity and inclusion strategies, human capital professionals should be proactive in disclosing their talent and growth strategies and be transparent in how they plan to achieve those goals,” said Cindy Keaveney, chief people officer of Randstad Sourceright, in the release.

Companies that invest in diverse workforces have shown to perform better financially than those who do not. A McKinsey study found that companies in the top quartile for gender and ethnic diversity outperform their competitors by 15 percent and 35 percent, respectively.

Download the full report here.

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Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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