Monitoring and measuring the velocity of Fitbit’s IPO

by | Jun 16, 2015 | Social Media

On June 18, Fitbit will become a publicly-traded company. With shares priced to sell between $17 – $19 a piece and a valuation upwards of $3.7 billion, the ultra-popular sports accessory is positioned to be one of this year’s hottest IPOs.

Though wearable technology is still considered to be in its infancy, many potential buyers are wondering if Fitbit will make a good investment opportunity. Will Fitbit continue to dominate the wearable sports technology market? Will the over-saturation of sports technology decrease Fitbits’ value? Is Fitbit cannibalizing itself with too many product offerings?

Between June 15 and 16, MediaMiser has tracked both online news and Twitter mentions of Fitbit to see just how hot the fitness tracker’s IPO will be:

Twitter boasts 797 Tweets and counting, with #FitbitIPO being the second most mentioned hashtag from the data. BloombergTV, FoxBusiness, and CNNMoneyInvest are some of the top media-related influencers of Fitbit conversations over the past 24 hours.

Online news articles are also on a quick incline, with over 374 online news articles already published in the past 24 hours. Top media outlets to publish Fitbit related stories include Yahoo! News, CNET, and press releases through The Associated Press.*

MediaMiser will be releasing an in depth analysis of Fitbit and it’s competitors to understand the impact wearable technology is having on the marketplace and the status of Fitbit post-IPO. If you’re interested in finding out more, sign up here:

*Results as of 3:10pm on Tuesday, June 16, 2015

Sara Chisholm


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