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Twitter, Meet the US Open

by | Sep 1, 2015 | Social Media

Though it doesn’t have the ad power of the Super Bowl, and doesn’t attract the gamblers among us as much as March Madness, don’t cry for the US Open; it gets its fair share of attention.

Starting Monday, August 31st in Flushing Meadows, New York, the fourth major on tennis’s calendar always manages to up the drama, producing over the years some of the sport’s greatest matches. This year is shaping up to be no different ━ with Serena Williams vying to become the first woman since Steffi Graf in ’88 to win all four majors in a year, and the top-heavy men’s bracket promising some epic bouts ━ and the talk on Twitter is ramping up in anticipation.

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MediaMiser analyzed 43,000 tweets to see who you the people are talking about…and the results just might surprise you (but only if you don’t know who Serena Williams and Novak Djokovic are).

Here, then, is the Twitter share of voice of the top ranked players in the world going into the 135th US Open:

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If Twitter mentions are anything to go by ━ and if they aren’t then what is the internet even for ━ we might be in for some history in the coming weeks, with Serena the seeming favourite to take the women’s tournament. On the men’s side, the breakdown is a little less startling, but Mr. Djokovic nevertheless looks poised to win his third major of the year.

MediaMiser will continue to monitor #USOpen tweets until the tournament’s end on September 13. Who knows? Maybe Ms. Suárez Navarro makes a comeback.

 

Marcus Kaulback
Marcus is a content creator and marketer with a focus on branding and communications.

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