Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads. These platforms have evolved from newspaper...
Every brand and business is operating in an era of unprecedented technological innovation, and in the resulting digital haze, it can be quite a challenge for C-suite leaders to form authentic digital connections with key stakeholders. New research from Deloitte shows...
In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about...
Even though your organization may have officially designated spokespeople, the truth is that anybody from your organization who speaks publicly—be it at an event, on the phone, or on a social media feed—is representing you. Organizations make significant investments...
It’s a 21st century Achilles Heel for today’s companies, regardless of size, status or industry—and a problem that keeps getting worse. A whopping four out of five global consumers continue to receive disconnected experiences with brands and businesses—and according...
It’s indeed a global village these days when it comes to working and staffing, and it’s very common now to work alongside colleagues from other nations, whether physically or virtually—but you might be surprised that your globally-mobile employees are bringing a lot...
The market for content is booming, as U.S. adults spend 11.5 hours per day connected to media, according to Nielson. But the content they're consuming isn't strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and...
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly. But according to new...
The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM's Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed...
Seventy percent of consumers want to know what the brands they support are doing to address social and environmental issues, and 46 percent pay close attention to a brand’s social responsibility efforts when they buy a product, according to new research from...
While the internet makes it easier than ever to connect with customers from all walks of life, it only takes one negative social media comment, blog post, or review to damage your brand. When a customer is considering investing in your product or service, they will...
While the youth of today continue to be catalysts in the drive toward environmental action, brands have been busy getting involved in environmental and other social good issues through ongoing or sporadic CSR initiatives. New research from comms giant Ogilvy intends...