Brand marketers want to know now more than ever—what makes customers loyal? And more than that, how can brands create the shopping experiences that consumers want—and how can they engage customers beyond their purchases? New research from omnichannel loyalty and...
In today’s digitalized world, every business is endeavoring to achieve a powerful online presence. But many are failing to meet that goal due to incomplete knowledge about digital marketing and communications methods, strategies, techniques, and trends. In order to...
So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media. It’s more than likely that you’ve spent considerable time getting the sounds and feel just right, and...
Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The companies that are good at branding find success...
With trends and drivers in a constant state of change, brand loyalty has become one of the most malleable goals among marketers and communicators—and metrics are morphing and evolving at variable speeds, depending on the audience.New research fromloyalty and customer...
Branding is crucial for any business. A great brand can be recognized simply by a slogan, an image, or sometimes even just a particular color. As a business, you’ll want your brand to be as recognizable and user-friendly as possible. But branding isn’t just the design...
The appliances industry ranked 13thout of the 15 industries studied in the latest Brand Intimacy 2019 Study,the largest study of brands based on emotion, from marketing intimacy agency MBLM. Whirlpool topped the industry, followed by KitchenAid. Samsung Appliances...
A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website. Whether...
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. New research from loyalty and customer engagement form Brand Keys...
Based on a survey of more than 9,050 online adult consumers in Great Britain, a new Forrester study measures and ranks 36 UK brands across five industries to establish customer experience (CX) leaders to identify how well a brand's customer experience strengthens the...
Mobile phones are an integral part of our lives, and brands rely on a multi-channel solution to build and maintain relationships with their customers via notifications—but according to new research from multi-channel engagement platform Leanplum, many mishandle their...
As physical stores continue their struggle to compete in a digital world, new research shows that today’s shoppers are increasingly more likely to bypass traditional retailers altogether. A new report from digital media and marketing trade association IAB shows that...