The head of the Federal Emergency Management Agency (FEMA), Brock Long, is under investigation by the Department of Homeland Security and a congressional committee over the alleged misuse of government vehicles. While Hurricane Florence was tearing apart the...
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. But new research from marketing promotions firm YA and The Institute for Research...
Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the...
A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled...
It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create. Often,...
Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk...
As corporate crisis aficionados know, the reputational collapse of the 3rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7 billion Papa John’s – a company whose logo featured...
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. Here are two prominent examples of big PR scandals that ended up going from bad to worse:...
While no one ever wants to think about the potential for negative or controversial news, many businesses often encounter challenges that result in an unwanted spotlight. It’s imperative that the company's marketing and public relations professionals take the time to...
The PR crisis that Papa John’s is currently facing due to racially insensitive comments by its founder, former CEO and now former board chair, underscores the potential risk of putting all of your marketing eggs in one basket. For years, John Schnatter has been the...
Brands and businesses are keenly aware of the increasing threat of crises, but display little indication that they are prepared to handle one, according to new research from Deloitte Global. The tax advisory and consulting firm’s new crisis management survey,...
Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be...