Public relations is crucial for maintaining a positive image for your company or brand. The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. If you plan for your...
In May 2021, when we surveyed over 3,700 global PR and communications professionals about their media relations practices, we also asked the taboo question: “How much do you make?” And we didn’t stop there—we also asked survey respondents about their satisfaction...
Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office....
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...
New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten...
PR can be a great way to get the word out about your business if you're a new entrepreneur. The world of business is full of opportunities, and there are plenty of resources, from registered agents to PR consultants to help you get started. But as with anything, it's...
A day in the life of a PR professional may overwhelm anyone. The whirlwind of tasks that a PR pro accomplishes in a day is no joke. There is no shortage of things to do or hats to wear. This is why it’s crucial for PR pros to optimize their productive time. As a PR...
From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...
If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than...
There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and...
Public relations is an important part of the marketing mix. Coverage by journalists can be difficult to attain, especially when you are just getting started. However, it can often be more persuasive than other marketing channels thanks to the neutral middle entity...
Public relations is a big part of any business. This is simply the process of how a business takes information from another hub or organization that might be geared to their company, and then crafts that information to be displayed to the public. The reason why this...