Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...
The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR....
The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest...
The PR practitioner’s role has been evolving for some time, ushered in by digital and social media saturation and other integration efforts, and that evolution has been heightened during the COVID age. So when defining the “best” structure of a communication function,...
Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. But as with many corporate positions, you might reach a point where you want to branch off on your own. If you’ve been dreaming of...
When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a...
When it comes to business operations, communication is everything. If you can’t communicate effectively with clients, you will struggle with retention. In fact, in most agency/client relationships, communicating positive results is just as important as delivering on...
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets. Local, because...
We all know that customer data plays a crucial role in marketing. Companies use it to define targeted custom groups, figure out spending habits, analyze the interests of their clients, and create a set of products around that data. Customer data is a powerful tool....
There are many reasons PR teams may require the services of transcription professionals at various times. For instance, if speeches or addresses are delivered and recorded at PR events, it may be necessary to hire someone to transcribe them, so the text can be...
Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. (LCI)’s first clients were in the entertainment industry. While the...