Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....
The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. With so many people in the information age feeling disconnected, understanding the importance of public relations is more important than...
The segments hard-hit by the crisis—retail, hospitality, travel, to name a few—are furiously working to get back on their feet and re-invent themselves for the ‘new normal’. Rarely has there been a time when the need for support from expert marketing agencies and...
The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical...
For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the...
Study after study puts the failure rate for mergers and acquisitions at somewhere between 70 and 90 percent. Of course, every case is different, but while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. Too...
Despite—or maybe because of—its many challenges, 2020 heightened the need for communications services, perhaps for good, finds new research from global communications network IPREX about the lessons of last year and implications for 2021 for the independent PR and...
Over the last couple of decades, media—and with it, public relations—has both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own...
Artificial intelligence transforms many sectors and facilitates the work of professionals working in hundreds of different occupations. However, when we think about AI, public relations is not the very first discipline that comes to mind. And that got us wondering;...
Public relations and marketing strategies often go hand-in-hand, but they are not always one-size-fits-all and many of the ones easily researched are geared towards business-to-consumer companies. So how can a business-to-business company successfully build the right...
Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on...
How people perceive your business has a big effect on its performance. Maintaining good public relations is a key aspect of business success, so it's important you get your PR campaigns right. It's easy to spend a lot of money on a PR campaign and not get the best...