Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many...
One of today’s fastest-growing social media platforms today is Instagram. The photo and video sharing network says that 90 percent of their accounts follow at least one business. Also, the Facebook-owned service said that more than a billion people not only use it...
Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...
If social media belonged to a generation, it would be Generation X, those born between 1955 and 1980. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a...
The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations. Approximately half of social media pros...
Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others. And by using...
Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for...
Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones...
Social media boycotts are the new frontier for PR firms, and Facebook is the poster child. For Facebook, it all started with trust issues. For years, trust in Facebook has been inconsistent, rising and falling with the same volatility as its stock price. From...
Social media has become a crucial channel for marketers. It can help you boost your brand’s reach, generate leads, build a loyal following, and remain competitive. But can you prove that your social media efforts are generating results? It’s extremely critical for you...
Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR...