Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. New research from IBM Institute for Business Value finds retailers must...
With employee turnover on the rise amidst the Great Resignation, business leaders need to double-down on what incentivizes their talent in the long-term. The labor and skills shortage is now so severe that according to Deloitte, CEOs rank it as the number one issue...
Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on...
Developing a smart IT strategy for your business can help you achieve the long-term vision you have established. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business's technological needs....
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different....
As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven...
New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies....
Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently...
Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of...
At a time when it is essential to develop new revenue streams to meet both customer and market demand, 81 percent of global business leaders are prioritizing new-business building as a means to protect against industry disruption—and the opportunity is significant. By...
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022. The firm’s...
Looking back over the last two years of the COVID-19 pandemic, company experiences varied widely across the United States, with 32 percent saying they struggled quite a bit. However, new research from growth consultancy Express Employment Professionals finds that 62...