Most of us are not heading into 2022 with the same sense of relief and anticipation we felt 12 months ago. Will next year be 2021 redux? Or will we be able to apply some of the lessons learned to devise a better path forward? Marian Salzman—one of the world’s leading...
The Observability Challenge: Three-quarters of companies fail to achieve true observability
In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components. It’s essentially a...
The future of loyalty: Role of customer service in driving brand loyalty is not just for support
As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. Although loyalty today is primarily driven by companies’ ability to resolve customer issues on...
As stakeholder capitalism takes hold, leaders must rethink their companies’ strategy–and their own roles
A huge wall in American business is crumbling as the traditional stockholder-focused concept of capitalism gives way to an emerging stakeholder-focused version. Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and...
Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions
With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind....
Top-performing businesses engage with customers in a mature, unified omnichannel environment
Today’s leading brands report driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year thanks to a complete and unified omnichannel strategy, and 4x higher likelihoods to increase customer loyalty, compared to...
5 comms resources for business owners to grow their companies
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
ESG in practice: Companies are setting environmental goals, but measurement remains a challenge
Although nearly 80 percent of companies in a new survey have identified and adopted environmental performance goals beyond what regulations require, fewer than half measure their company's performance against those goals—and in some cases are experiencing challenges...
4 musts for the travel industry to ensure your CX flies first class
Planning a trip this year? Airports look different—and not only because of mask mandates. Traveling was a stressful adventure even before the pandemic. Now, health concerns, behavior expectations, increased travelers, labor shortages, and constantly changing policies...
Business sustainability: The importance of ESG to corporate value creation and stakeholders
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide. In a recent global survey, nearly three...
Conversational commerce: 83% of consumers say they would buy products via brand messaging
According to new research, a large majority of respondents (83 percent) said that they would browse or buy products in messaging conversations. A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers...
8 must-know SEO hacks to rocket your rankings
Is your business struggling to reach customers? That’s probably because of poor SEO practices. Customers use search engines like Google to look for products and services. If your business doesn’t show up on the top of the search results page, there’s an extremely low...