Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the...
Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the...
To examine precisely where brands and consumers are at today in terms of their digital maturity and expectations for delivering digital experience (DX), new research from DX platform provider Optimizely reveals that despite brands’ progress and desire to deliver...
The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. "Women are using...
Nearly 60 percent of consumers are optimistic these days, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy, according to new research from market solutions firm Vericast, which reveals that consumers have a strong...
Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants...
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. New research from consulting firm CapTech Ventures sheds light on today’s...
For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy. These changes can be seen everywhere from food and media to healthcare and financial services, and so much more. Cultural...
With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. New research from digital business transformation firm Publicis Sapient...
Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. Positive reviews help businesses rank in search results and lead to more conversions. New research from CX solutions firm Uberall shows...
The world is changing faster than ever, and the digitally native and globally conscious Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease—they...
Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app...