Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses...
It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
The COVID crisis brought out the best and the worst in brands and businesses. When the global economy buckled under the pressure of the pandemic, companies sought new ways to stabilize and grow. While organizations large and small struggled to weather its effects,...
As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from...
You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies...
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an...
Where will consumers be spending their money this holiday shopping season? That is indeed the looming question during this uncertain year. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S....
Even as COVID rates continue to decline and economic growth has resumed in many parts of the world, more than half (56 percent) of people globally believe the worst of the pandemic is still ahead, new annual research from The Milken Institute and The Harris Poll...
Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing...
In a wildly divisive age, Americans fear that empathy is plummeting in business and society at large, and they blame news media, social media and politicians, among other factors. New research from Method Communications reveals that although nearly 25 percent of...
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology...