In today's historically tight labor market, developing and keeping talent is now top of mind for business leaders—and becoming an employee experience leader can be the differentiator. New research from customer and employee experience firm Medallia and The Josh Bersin...
When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...
Many Americans remain unconvinced that they need to get vaccinated against COVID-19, despite a variety of tactics and directions from which the issue is approached. Which approaches are resonating most—and which are falling flat? New research from data-driven audience...
As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year's consumer sentiment with its survey results...
Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020...
In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of...
What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing. More than 18 months since the global outbreak of the COVID-19 pandemic, new...
In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) uncovers significant differences between marketer assumptions...
Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality. With tens of thousands of campaigns on platforms like Kickstarter, Patreon, and IndieGogo, you may be...
It can be easy to lose sight of what truly is the cornerstone of business success in today's fast-paced society—building a reciprocal and mutually beneficial business relationship. Unfortunately, for those just starting out in business, it often is not high on their...
We’ve all learned some valuable lessons over the last 18 months, and it’s time to start applying those learnings to getting ready for 2022 in the comms industry. What's working in the new normal for marketing and communications leaders—and what are they planning to do...
The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted...