The Toronto Star, Canada’s largest daily newspaper, today launched its new web portal.
According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.”
A study conducted by the Pew Research Center found that 68% of smartphone owners use their phone to follow along with breaking news, so the evolution towards supporting mobile is not a surprise.
As news outlets move from developing and supporting their own web portal frameworks to solutions such as WordPress and Drupal, it should be easier for smaller news outlets with less financial means to implement and deploy them.
There is no doubt the entire world is going mobile, and nowhere is this more evident than when it comes to news and social media.