Brand ambassadors have become an influential part of marketing, tapping into their influence to sell a brand’s goods and services while painting them in a good light.
Gaming and poker sites are no exception to the trend, and many have enlisted the help of ambassadors to help stand out in the scene. If you’re looking for a face for your site, there are many options to look into. Our “6 Types of Brand Ambassadors For Your Business” post highlights various ways you can find an ideal representative, whether they’re a celebrity, online personality, community figure, or even your employee.
Choosing the right person to team up with can make a difference in your gaming or poker site’s performance; here’s how:
Drawing attention
Ambassadors play a crucial role in promoting and representing your site, which is crucial for helping you garner attention among the many gaming and poker sites. It will be much easier to boost your platform’s visibility, both among your target audience and your ambassador’s following. There are many opportunities to draw eyes to your site, especially with the growth of digital marketing and social media. Your ambassador can post branded posts and promotions that can instantly be seen by many people, even if they’re doing a quick scroll on their phones.
Streaming has also become a massive marketing opportunity in the gaming and poker world, and tapping potential ambassadors who regularly go live and amass a lot of viewers can help drum up hype for your platform. An example is esports betting company GG.BET, who partnered with Dota 2 commentator and analyst Andrew Jenkins. A notable figure in Dota 2 broadcasting, he’s able to use his platform to highlight the brand. He can host co-branded streams with GG.BET on his Twitch channel, create shows and video content with the brand, host show matches, and organize competitions with his viewers. This can allow your site to seamlessly integrate with the ambassador’s current ventures, creating a more natural and authentic experience.
Adding prestige and credibility
Potential players want to play on a credible gaming or poker site, but choosing one in such a saturated market can be difficult. Attaching big names to your site can help you prove that your platform is trustworthy and will offer a high-quality experience. People can be drawn to a representative who has real experience working with you and knows what features you can offer. Online poker site Americas Cardroom showcases the impact ambassadors have on prestige and credibility. The site’s celebrity ambassadors are Rene and Casey Nezhoda, best known as cast members in the reality show Storage Wars, but are also poker enthusiasts. The two have established themselves as likeable people and have a sizable following from their time on the show, allowing them to draw attention to Americas Cardroom with their poker skills and add credibility.
The site also has a roster of Team Pros, who are professional poker players. One of the most notable names is Chris Moneymaker, who revolutionized the game after winning the 2003 World Series of Poker Main Event by qualifying through an online site. Other pros include Chris Moorman, Ana Marquez, and Nacho Barbero, who have become well-known figures thanks to their skills and winnings. You may not need a large roster of ambassadors yet, but finding a trustworthy, well-known figure to represent your site can boost your reputation and credibility.
Combining and building audiences
An ambassador who’s regarded as a prominent icon in their industry can be a major draw for people in your gaming or poker site’s target audience, but there’s also a benefit to having one from a different sector. Thanks to your ambassador, you can catch the attention of another demographic that may not be well-versed in the gaming or poker scene but may now be interested in the new partnership. Actors, musicians, and athletes are great examples of people with a large following and influence and can bring a new audience to your site. Many celebrities have been tapped to be the face of these platforms for this reason.
For instance, Olympic swimmer Michael Phelps signed on to be an ambassador for Global Poker, citing that both swimming and poker require a competitive spirit and strategy. Promotional events and tournaments allow the legendary athlete to draw more attention from sports and swimming fans to the online poker world. Though not a formal ambassador, Rob Riggle’s ads with Zynga Poker add a touch of his signature humor to their new features, helping increase brand awareness. You may discover an untapped market when enlisting the help of an ambassador who’s known for achievements in other fields, which can add a unique edge to your site.
For more insights and tips on PR, visit Agility PR Solutions.
